10. April 2009 by Curt Fargo.

We intentionally do NOT sell advertising nor do we allow allow sponsors. This allows us to share the truth and not having to stay biased towards those lining our wallet.   Sometimes the truth hurts the pocket book, but I would rather be truthful first and think about my finances second. I have a conscience and I have to sleep at night so being truthful is very important to me.   

Sure I’m aware of forums out there big and small that will pull posts and ban users when they say something that their sponsors might not like.  This is exactly why I refuse requests for sponsorship. So if you think you are going to get the whole truth by reading forums think twice.   

I have been asked as to where my money comes from if I don’t get it through sponsors and advertisers.  The answer is very simple, from sales of product on our web site www.micro-tools.com. Micro-Tools was originally a supplier of tools to the camera repair industry but with the invention of the internet, many other industries started buying from us. Today the camera industry accounts for less than 25% of our sales. With a background as a professional photographer and camera repairman, my heart is in this industry that I have been in for 35 years and that is why I devote so much of my time and effort here.

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12. March 2009 by Curt Fargo.

I’m still quite amused about how low a company will go in their marketing hype to try to sell their product. One company out there is still using their evaporation rate as their reasoning why they are better than everyone else. So yes they found one thing that they are better at, but super fast evaporation just means you have to use more chemical which in turn makes their product the most expensive on the market to use. Ones ability to clean is a whole different talent than it’s ability to evaporate and are we not trying to clean here.

Would you ever by one brand of gasoline for your car because it evaporates faster than the other brands? I bet not, as it’s ability to evaporate is again a whole different talent than being a good fuel for your car. When a company starts stooping to these levels of marketing, it really gets my goat and I will expose them for doing so.

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10. March 2009 by Curt Fargo.

Why is there only one manufacturer of sensor cleaning supplies that offers a guarantee that you won’t damage your sensor with their products?  Are all the other manufacturers not willing to stand behind their product? Or is it that they just are not willing to take the liability?

I have only ever seen 1 commercially available product that I know has damaged sensors and its manufacturer has since revised it. I venture to say that if you follow the instruction of any/all the products commercially available today for sensor cleaning that your results will vary but you will not damage your sensor. The sensors that do get damaged these days are from abuse and extreme carelessness.

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